Sales and Marketing: Communication and Confidentiality

Communicating with patients in person

  • When communicating directly with patients concerning their laboratory tests or orders be careful not to discuss the following:
    • Why a test has been ordered by a physician.
    • What the test might indicate or what the test results mean.
    • Any opinions about their doctor.
    • Any information about internal laboratory issues.
  • Refer the patient to their doctor for information about the tests and the results.
  • If the laboratory provides any printed information about tests that are designed for patients, give the patient that information.

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