Marketing and record retention from Medicare Compliance for Clinical Laboratories, presented by MediaLab

Inducements: Inducements

Marketing and record retention

The laboratory must ensure that its sales and marketing materials are clear and not deceptive:
- They should fully inform the physician about the appropriate use of laboratory tests and services.
- They should not be designed to induce unnecessary testing.
The laboratory must have in place a record retention policy that ensures records are accessible in case of an audit or investigation.
- Records should be retrievable.
- Related documents should be linked.

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